Honesty and accessibility

I think this campaign being run for Kellogg’s in London travel spots is fabulous.

The bare-faced lies with self-deprecating humour are very accessible when glancing at the posters and leave me:

- wanting to see the next in the series – a greater affinity for the product

Overall, the human tone of voice for the brand is established with considerable success.

More about it over at Eat Big Fish

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