Most startups eventually face the key question: How much should we charge?
There’s no one true answer but, Des Traynor shares four great principles on pricing.
One principle resonated particularly well with me from having built a social media platform inside an enterprise environment.
Customers who don’t pay for software, or who want big discount codes on a $9 per month plan, are the wrong ones to take feedback from. As a rule of thumb, feedback from non-paying users tends to focus on additions to the product. Feedback from paying customers focuses on improvements to the product.
Even though in our case no end user was ‘paying’, active users incurred real [opportunity] cost from any friction we introduced into their workflow.
We classified users into four personas for our content collaboration platform:
Typically grazers asked for more features to enhance the spoon-feeding they relied on. There was no cost to them to use the system.
All other persona types asked for improved features.
Not exactly what Des had in mind, but the principle is valid for me and I’ve only just realised what was going on.
Very practical, usable advice.
I sat next to two people on the train today, both of whom used iPads as reading devices (iBooks or Kindle) and who both chose to:
- prop the iPad up against the seatback despite having case stands;
- sit with hands folded instead of holding device;
- stretch arm forwards to ‘turn’ page with their fingers.
With Samsung Smart Stay deploying eye-tracking technology for video interaction, how long might it be until Apple, Amazon and others introduce eye-tracking capability for long-form reading?
via @benedictevans – people searching Google for Whatsapp about to overtake people searching for Blackberry
Flight 1549 landing in the Hudson may be the point at which many people identified the role Twitter can play in distributing real time breaking news.
But Twitter also has great capacity to spread false information – but the community is to a large part self-governing and the self-correction can be savage.
UPDATE: More on this continues to emerge.
Consider Heidi Moore’s assessment of the @ComfortablySmug trolling and Craig Silverman’s later commentary over at Poynter.
Good morning. Autumn has arrived and already appears to be on its way out.
There’s a part of the web missing – which makes it rather more interesting than if it were whole.