I saw this tweet from the Dreamforce 13 event and it caught my eye as I misread it. I thought that what it was saying was that Salesforce Files can now support different permission groups for different versions of a file.
If a realtime collaboration system such as Salesforce Chatter could support different permissions for different stages of a file, that would be a huge win.
Consider a comp round process: to have a group able to work collaboratively on a single, shared file but – once a final element has been added (data) – permissions change for that version of the file.
Rest of document can continue to be iterated but the sensitive components are limited to the inner group.
I don’t see how this could work in practice (and I expect many would be too ‘scared’ to trust it would work), but if it exists already, I want to hear about it.
I saw this post in Google Plus overnight – a location check-in by a Google+ engineer.
Umm…this place is crowded tonight
My post on Foursquare check-ins/Unintended benefits is still brewing, but I wondered if any SOLOMO services were already gathering data on venue capacity from users at time of check-in.
Foursquare have already started to gather additional information at check-in – such as “Does this restaurant have outdoor seating?” or “Do they accept American Express?”.
If Dobromir knew that his gym was unusually full before he got there, would he have changed his plans?
What about if a bar/restaurant/club is unusually busy/quiet? Might customers want to stay away/rush over to be part of the atmosphere?
The combination of time and context – directing people towards a deal when they can easily redeem it – unlocks a powerful tool for marketers to develop precise targeting approaches.
– James Ferguson of TNS
Option 1: allow consumers to get feel for ‘vibe’/likely service turnaround;
Option 2: Dynamic pricing. Offer those who are willing to come now and soak up excess capacity a discount etc. etc.
This is just a thought I have which can’t be resolved by raw numbers alone.
Dobromir felt the gym was unusually busy last night.
The gym was certainly below its mandated maximum capacity, but as a regular, he signalled his
If you’re making your decision on when to head to the gym to climb, who would you trust?
More to come.
Benedict Evans has updated his “Mobile is eating the world” deck for November 2013. The last version spread and gained over 350k views. The updated one is above 150k one week after publication.
There is a fundamental change underway. Everything is changing. Smartphone proliferation is blurring the traditional lines between mobile and tech. Internet and media industries are being dragged along with tablets only accelerating the change.
Ben is becoming a deeply respected independent analyst in this space. Read through the deck and get a feel for some of the points highlighted:
- Tablets are not yet cannibalising PC sales, but they are catalysing a rethink of consumer needs: “Do I really need to upgrade my PC? Do I also need a laptop?“
- Google, Apple, Facebook and Amazon are the four horsemen driving the digital agenda;
- How Reach does not equal Value;
- The sheer scale of mobile messaging and its implications for SMS and existing network operator paradigms;
- How social networks are like (night)clubs, not banks – fickle users seem willing to walk away from their digital archive – only using the networks their friends use today;
- Mobile social is in flux with the real opportunity in creating the next platform.
Snapchat has apparently rebuffed a $3bn cash offer from Facebook which seems to make last year’s $1bn Instagram deal look like a relative bargain. With over 750mm photos being shared daily on the various platforms, developing the next distribution and advertising platform is a huge power play opportunity.
For more, I can thoroughly recommend signing up to Ben’s weekly newsletter.
Hailo (the taxi hailing app) now allows you to select Foursquare venues when arranging a pickup. Just smart.
Hailo / Foursquare integration
This was one of the big benefits of when Addison Lee first started in London – stay in the restaurant whilst it’s raining outside and get a text when the car has arrived.
Hailo takes it to a new level. If they integrate with Foursquare so you don’t need to search for a venue if you’re already checked in, that will be the real winner.
On the day that the Twitter IPO finally arrived, accessible IPO primers from two sources:
The Epicurean Dealmaker posted this when the S-1 was filed.
And Heidi Moore from the Guardian (in the US) posted this today.
Which followed a nice Twitter IPO timeline from The Guardian.
I have a post coming on the power of Foursquare data, but today they launched the Time Machine
Beautiful animated visualisation. My detailed highlights are not all that interesting. How about yours?
Remarkable shadow dancing group from Hungary.
Most startups eventually face the key question: How much should we charge?
There’s no one true answer but, Des Traynor shares four great principles on pricing.
One principle resonated particularly well with me from having built a social media platform inside an enterprise environment.
Customers who don’t pay for software, or who want big discount codes on a $9 per month plan, are the wrong ones to take feedback from. As a rule of thumb, feedback from non-paying users tends to focus on additions to the product. Feedback from paying customers focuses on improvements to the product.
Even though in our case no end user was ‘paying’, active users incurred real [opportunity] cost from any friction we introduced into their workflow.
We classified users into four personas for our content collaboration platform:
Typically grazers asked for more features to enhance the spoon-feeding they relied on. There was no cost to them to use the system.
All other persona types asked for improved features.
Not exactly what Des had in mind, but the principle is valid for me and I’ve only just realised what was going on.
Very practical, usable advice.
I sat next to two people on the train today, both of whom used iPads as reading devices (iBooks or Kindle) and who both chose to:
- prop the iPad up against the seatback despite having case stands;
- sit with hands folded instead of holding device;
- stretch arm forwards to ‘turn’ page with their fingers.
With Samsung Smart Stay deploying eye-tracking technology for video interaction, how long might it be until Apple, Amazon and others introduce eye-tracking capability for long-form reading?